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In a nutshell, we’re in business to provide screen-free family entertainment.
As parents ourselves, we are determined to help parents empower their children to develop their creativity and emotional awareness by giving them access to a wide range of songs, music, and stories.
It’s magic at their fingertips!
Co-founder & Software Lead
“I love sharing experiences with my son, but I never felt comfortable letting him use my phone. So when Theo suggested starting a company to create the Jooki, I jumped at the chance. I’ve already been through the startup experience in San Francisco and after a fun stint at Google, I was ready to dive back in.”
CEO
Jooki’s CEO, Christine Brendle, joined in early 2021, bringing a wealth of expertise in digital content production and monetization. Christine has experience as managing director in media B2B and B2C in Europe, the US and Asia Pacific. She held senior management positions with Dow Jones, The Wall Street Journal and Hachette Filipacchi, before turning to Ed-tech start-ups and assuming board positions in Europe and Asia.
All along, Christine has taken a particular interest in promoting diversity and gender balance in business. She was a mentor of the Women’s Foundation and the Women Media Networks in Asia. As a working mom herself, she well understands feeling time-poor and the demand for products and services that nurture children’s seeds of potentiality.
CHAIRMAIN OF THE MUUSELABS BOARD
Chairman of the board, Michel was previously CEO of Softkinetic from 2007 to 2016 and is currently Venture Partner at SPDG Ventures as well as a board member of several European startups. Michel’s 30-year experience took him to Silicon Valley, London, Paris and Brussels. He managed start-ups, pre-IPO and public companies in the technology sector and is familiar with all aspects of companies operations. As CEO from 2007 to 2016, Michel led the acquisition of Softkinetic (3D camera technology) by Sony Corporation. He grew Softkinetic revenue to EUR 40+ million, raised EUR 25+ million, managed 100+ staff in the US, Europe and Asia. He established several strategic partnerships in particular with Intel, Texas Instruments and Sony.
Michel is also a celebrated abstract and conceptual artist, inspired by mathematics, philosophy and logic.
Co-Founder
“When I saw the first Jooki prototype, I knew that this is not only a fun project for a maker, but it’s also a great answer to a personal need. At home we speak Dutch and I want my daughters to listen to stories and music in our language. That content exists, but it’s not easy to find and is actually quite expensive. We’re on a mission to help parents to easily access their traditional treasures.”
Co-Founder
“I got the idea for the Jooki when I had to take my phone out for the fifth time to play the same song over again for my three-year-old daughter. At home all our music is digital and I saw that our kids had lost the ability to independently explore music and stories. When I was their age, I could just put on a CD or cassette. That freedom and charm of physical interaction with media has largely disappeared.”