Privacy Policy

[Last Update: February 2021]

We respect privacy and your rights to control your personal data. We protect your data, do not and will not sell your data to third parties.

The prime purpose of collecting your data is to improve your listening experience. Whether we're giving you the ability to get the music playing with the characters on your Jooki smart music player, or offering you customer support so you can get the music going again when something goes wrong, our aim is for you to listen as effortlessly as possible.


This Privacy Statement (the 'Statement') explains the personal information we collect from you, either directly or indirectly, and how we will use it. The Statement also covers the choices you can make about the data we collect, and how you can control these decisions. It applies to all MuuseLabs Products ('Product(s)'), including the Jooki app and also applies to any MuuseLabs controlled websites. Please read this Statement carefully to understand when you may provide personal information to us and how MuuseLabs uses personal information provided.

By using MuuseLabs Products and Services such as Jooki, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use Jooki Products. You also agree to the use of your personal information as described in this Statement. The terms 'we', 'us', ‘MuuseLabs’ or 'Jooki' are each intended as reference to MUUSELABS SA/NV, with registered offices at rue du Tocsin 12, 1000 Brussels, (Belgium), registered with the Crossroad Bank for Enterprises in Belgium under No. BE 0597.763.785.


Learning about and Purchasing Jooki Products

We offer a way for customers to learn more about Jooki and buy directly from us on our website You may visit the website and voluntarily provide personal information, such as your name and email address during these interactions. You may also provide information online via cookies or similar technologies when you visit our website.

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.



If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement here.

Why: We use this information to share news about events and products offered by MuuseLabs, complete your transaction, follow up with you about your purchase, help with any delivery issues, handle returns, and other issues related to the purchase of your Jooki Products. Additionally, the IP address helps us to understand geographic information about our website visitors better so that we can improve our website for everyone. Please note, we do not store any payment or credit card information. We only use payment information in connection with the purchase of Jooki Products.


Cookie Policy

Here is a list of cookies that we use:

_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).

_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits

_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.

cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.

_secure_session_id, unique token, sessional

storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.


Configuring your Jooki

Once you receive your Jooki Products, you will be required to connect your Product to a network at home. Each Jooki Product needs to be connected to the internet for set-up. As part of the initial setup, you will be asked to download the Jooki app from either our website or a third-party website, such as the Google Play Store or Apple App Store. The Jooki app allows you to control your Jooki system from the device of your choice (for example your phone). During the setup process, the Jooki app may ask you to set up an account and register your system with MuuseLabs.

As part of registering your Jooki Product, the app may prompt you to enter information such as an email address and location data (country, postcode). Your Jooki Product will then establish a unique alpha-numeric identification number which we use to help identify your specific Jooki system in a less personal manner. This identification number will be associated with the email address that you provide along with the Product serial number and the IP address from where the Product connected. As part of registration, you may need to set up a Jooki account. We collect your password to your Jooki account, passwords hints, and similar security information used for authentication and Jooki account access.

We collect: your name, phone number, email address, location data, your password, passwords hints and IP address. Please note, your password is stored using one-way hash, which means that it cannot be recovered (or disclosed) by anyone, including MuuseLabs.

Why: We collect this information to help get your product working securely (which helps prevent unauthorised access to your Products or home network) and use your email to send you Jooki related notifications such as promotional messages, software updates, information about MuuseLabs Products and/or Services, and to share exciting Jooki news and Product offerings.


Using Jooki Products

There are two main reasons we collect information from your Jooki Products: (1) to offer you control over your Jooki Products, and (2) to make your Jooki Products better over time.

Using Jooki Products involves selecting audio content to play. You can play free internet radio or music files stored locally on your Product. Once you have started playing music or other audio content on your Jooki Products, the data we receive is dependent on your preferences.


Functional Data:

Certain categories of the data that we collect are absolutely necessary for your Jooki Product to perform its basic functions in a secure way and you will not be able to opt out from this data collection, sharing and/or processing (“Functional Data”).

We collect:

  • Registration data. This data includes your email address, location, language preference, Product serial number, IP address, and Jooki account login information (as described above).
  • System data. This data includes things like Product type, controller device type, controller operating system, software version, content source (internal storage or streaming), information about wifi antennas, audio settings (such as volume), and error information.

Why we collect Functional Data: We collect this information to help ensure that your Products are working properly, to provide you with customer support, to honour your audio preferences, and to guide product improvement and customer support decisions.


Additional Usage Data:

In order to improve your experience with Jooki Products and to offer better Products and Services that meet the needs and expectations of our customers, we collect the following additional usage data (“Additional Usage Data”).

We collect:

  • Performance Information. This includes things like the WiFi information like signal strength, information about how often you use the Jooki app versus other control mechanisms, flow of interactions within the Jooki app, how often you use the Jooki characters and physical controls on the unit, and location data when the Jooki app is in use, flow of interactions within the Jooki app, and duration of Jooki Product use.
  • Activity Information. This includes duration of music playing or music service use; command information such as play, pause, change volume, or skip tracks; information about track, playlist, or station container data; and Jooki playlist; each relating to individual MuuseLabs Products.

Why: We collect this information so that we can help ensure Jooki Products are functioning properly, determine what types of Product or feature improvements would please our customers most and to help predict potential problems with Jooki Products.


You can opt out of sharing this data by following the steps in the section Additional Usage Data below.


Getting Help from MuuseLabs

From time to time, you may decide to contact our Customer Care group for assistance with your Jooki Products. To be able to offer you the best service possible, we may collect certain data from you or your Products.

We collect: This may include contact information such as your name, email address, phone number, social media identifiers (if you contact us using a social media channel), and the content of your chats and other communications with MuuseLabs Customer Care. In certain situations, it is useful for the Customer Care team to have a 'Diagnostic' of your Jooki system. This is essentially a snapshot of everything that has been happening with your system leading up to the incident and includes information such as the music service being used, volume level, Product configuration, WiFi signal and router information, error codes, device information e.g. the operating system, and version of the Jooki app being used. We collect this information with your permission and only when working with problems on your Jooki Product. Collection of Diagnostics may temporarily override your Additional Usage Data preferences, purely for the purpose of that particular Diagnostic. It won’t change your preference going forward but some of the Additional Usage Data will be captured in the Diagnostic snapshot.

Why: We collect this information to give you the best and most efficient customer support possible.


How We Use Personal Information

MuuseLabs uses the data we collect to provide you with the Products and Services we offer, which includes using data to improve and personalise your experiences. We also use the data to communicate with you, for example, informing you about your account, new Products or Services available, security and other types of updates.

MuuseLabs uses the data for the following purposes:

Providing our Product Experience

We use data to provide and improve the Products we offer and perform essential business operations. This includes operating Products, maintaining and improving the performance of Products, including developing new features, research and providing customer support.

Customer Support

We use data to diagnose Product problems, repair customers' devices and provide other customer care and support services.

Product Improvement

We continually use data to improve our Products and Services, including adding new features or capabilities, such as using error reports to improve security features, using search queries and clicks to improve the relevance of search results, using usage data to determine what new features to prioritise.

Security, Safety, and Dispute Resolution

We use data to protect the security and safety of our Products and our customers, to resolve disputes and enforce our agreements.

Business Operations

We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business.

Communication, Marketing and Advertising

We use the data we collect to deliver and personalise our communications with you. For example, we may contact you by email or other means of electronic communication (including through the Jooki app) to inform you about new MuuseLabs Products or Services, security or software updates, update you on a support issue, invite you to take part in a survey. We also use cookies and similar technologies to provide the most relevant advertising Jooki advertising to you. For information about managing email subscriptions and promotional communications, please visit the How to Access and Control Your Personal Information section of this Statement.


Sharing and Disclosure

MuuseLabs does not and will not sell personal information about our customers. We only disclose your data as authorised in this Statement. We may share information with the following types of third parties. You agree that we have the right to share your personal information with selected third parties including:

  • Third Party Vendors. MuuseLabs uses a variety of third party vendors to carry out services like website management and hosting, online Product purchases and shipping, credit card processing and email communications. We only share your personal data as necessary. To complete a transaction, provide a Product or Service you have requested or authorised and only with vendors or agents working on our behalf for the purposes described in this Statement. In this case, your personal information will be shared with these agents or contractors but only for the purpose of performing services on behalf of MuuseLabs and in accordance with this Statement. The up-to-date list of these parties may be requested from MuuseLabs at any time.
  • Parties with whom it might be necessary, when we reasonably believe it to be required by law or in connection with legal proceedings; to prevent harm to MuuseLabs or its customers; for the prevention and detection of crime or the apprehension or prosecution of offenders; to maintain the security of our Products or to protect the rights or property of MuuseLabs.
  • Parties with whom it might be necessary to complete a financial or corporate transaction such as a merger or sale of assets.

We may also share non-personal information such as aggregated data with our partners or publicly. We may, for example, share the total number of households using Jooki Products.


How to Access and Control Your Personal Information

You have certain rights regarding the personal information we hold about you. These rights can be exercised by contacting us as set out below: 

  • you have the right to access the personal information we keep about you – this is because we want you to be aware of the personal information we have about you and to enable you to verify whether we process your personal information in accordance with the applicable data protection laws and regulations;
  • you have the right, under certain circumstances, to block or suppress further use of your personal information. When the processing is restricted, we can still store your personal information, but we can no longer use it;
  • if your personal information is inaccurate or incomplete, you have the right to request the rectification of your personal information; 
  • you have the right, under certain circumstances, to request the deletion or removal of your personal information from our systems;
  • you have the right to lodge a complaint about the way we handle or process your personal information with your national data protection authority;
  • if our processing of your personal information is based specifically on your consent, you have the right to withdraw that consent at any time. This includes your right to withdraw consent to our use of your personal information for direct marketing purposes;
  • you have the right to obtain from us, under certain circumstances, your personal information in a structured, commonly used and machine readable form so you can reuse it for your own purposes across different services. For example: if you want to work with a different service provider, this enables you to move your personal information easily and in a secure manner to this new service provider. 

You also have the right to object to certain types of processing, including processing for direct marketing purposes.

However, note that we may need to retain certain information, for example for legal or administrative purposes (e.g. keeping of accounting records).

For all requests set out above, please send us an email to “” with “data privacy request” in the subject line and include a copy of your identity card or another proof of your identity (e.g. driver’s license) to help us prevent unauthorised individuals from accessing, changing or deleting your personal information. We will respond to your request as soon as practically possible. If we need more than one month (from receipt of your request) to respond to your request, we will come back to you and let you know.



MuuseLabs is committed to protecting the security of your personal data. We use a variety of security technologies and procedures to help protect your personal data from unauthorised access, use or disclosure. For example, we store the personal data you provide on computer systems that have limited access and are in controlled facilities. When we transmit data over the Internet, we protect it using encryption.

While no Service is completely secure, MuuseLabs takes precautionary measures to help prevent information about you from loss, theft, misuse and unauthorised access, disclosure, alteration and destruction. For example, we ensure that our third-party data centre vendors provide adequate security measures. Additionally, your data is protected with encryption, such as Transport Layer Security (TLS), during transition over the Internet. Additionally, your password is stored using one-way hash, which means that it cannot be recovered (or disclosed) by anyone, including MuuseLabs (it can only be reset).

Your personal information is stored on servers that are kept in a controlled environment with limited access. While we take reasonable precautions to guard personal information we collect from you, no security system is impenetrable.

You can only access your Jooki account information and our service through the use of an individual user login and password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. Please alert us immediately if you believe your password has been misused. Additionally, always logout and close your browser when you finish your session. Please note, we will never ask you to disclose your password in an unsolicited phone call or email.

If you have any questions about the security of your personal information, you can contact us at


Our Policy Towards Children

Jooki is a smart wifi music player where the end-users are children above 3 years old. However, the Jooki app and Jooki web app, are reserved for a use by grown-ups. Parents or guardians are responsible for configuring the Jooki music player, uploading content to its local storage and connecting Jooki to various music and audio services with the Jooki app or Jooki web app. MuuseLabs does not collect information identifying children nor does knowingly solicit personal information from children or send them requests for personal information. If, following a notification by a parent or guardian, or discovery by other means, a child under sixteen has been improperly registered on this site by using false information, we will cancel the child's account and delete the child's personal information from our records.


Other Important Privacy Information
Where We Store and Process Personal Data

Personal data collected by MuuseLabs is stored in data centers based in Europe.

Our Retention of Personal Data

MuuseLabs retains personal data for as long as necessary to provide Services, support your Product and fulfill the transactions you have requested, or for other essential purposes such as complying with our legal obligations, and resolving disputes and enforcing our agreements. Because these needs can vary for different data types in the context of different Products or Services, actual retention periods can vary significantly.

Hardware and Privacy

Some Jooki revisions are equipped with an internal microphone, however this microphone is not used and not active.

Changes to Our Privacy Statement

MuuseLabs may modify or update this Statement when necessary to reflect customer feedback and changes in our Products and Service; so, please review it regularly. When we update this Statement, we will revise the 'Last Update' date at the top of the Statement. If there are material changes to the Statement or in how MuuseLabs uses your personal data, we will notify you either by posting a notice of such changes before they take effect or by directly sending you a notification. We encourage you to regularly review this Statement to learn more how MuuseLabs is using and protecting your information. Your continued use of the Service or Products after any modification to this Statement will constitute your acceptance of such modification and updates.

Agreement with collection and use of your personal information – changes to our Privacy Policy

By using our website and application, you acknowledge that you have read the terms of this Privacy Policy and that you agree with the collection and the use of your personal information as set out above.


How to Contact Us

If you have any questions about the use of your personal information, please send us an email to

Unless otherwise stated, MuuseLabs SA is a data controller for personal data we collect through the Products and Services subject to this Statement. Our address is rue du Tocsin 12, 1000 Brussels, Belgium.